
...of a Freelance Web Designer.

BinaryGirl Spotlight: Mary Ann |
| Name: | Mary Ann Cotter |
| Occupation: | Freelance Web Designer |
| Email: | mac@macdesign.com |
| Interview Date: | December 12, 2000 |
Are you self-employed?
Yes
What is your background? What types of degrees, skills,
experiences are necessary for this field?
My background is in Sociology. Most people doing what I'm doing have a
design degree, but experience and a solid portfolio work well in lieu of
that for me. The primary programs to know are Photoshop, Illustrator, and
HTML. Also very good to know: Fireworks, Imageready, Dreamweaver or
GoLive, and Flash.
How did you get started in this field?
After I got a degree in Sociology I started teaching myself HTML and then
signed up for classes at Foothill College. I took mostly software classes
but a few design/art courses as well including digital illustration.
What college (if any) courses have been most helpful for your career?
The classes at Foothill were great and very affordable. The labs were
pretty modern and, at least when I was there, most of the teachers were great and
working in their respective fields.
What are your specific responsibilities?
I am now specializing in graphics and rarely do HTML. I design the "look
and
feel" of websites with ease of use in mind, design and produce online ads,
and do illustration.
Describe a typical workday and workweek. What do you do during
a typical day?
I don't have a typical day really, but here's the closest thing:
I go onsite to the studio of my client (usually a web design company or
advertising agency) and discuss their needs. Sometimes I am in the role of
an art director and brainstorm ideas with a copy writer or a team of
'creatives'. There is always a notebook in my hand for notes and sketches.
I
go to a computer (preferably a Mac) and get to work designing or
animating.
Finished files are backed up onto the company's network using their naming
conventions so they are readily available and identifiable to everyone
involved. My most common work day is eight hours, but it varies.
Name 5-7 job skills that are needed for your job.
Graphic design skills
Adobe Photoshop
Adobe Illustrator
Knowledge of HTML
Optimization techniques and color issues for the Web
Communication skills
Macromedia Flash is great to know
Are you in a team-oriented position?
Sometimes, and sometimes I work on my own.
Do you have flextime? Vacation time? Work at home? Telecommute?
My hours are usually pretty flexible. I take (unpaid) time off quite
often.
Sometimes I work from home. I have a PowerBook so I can really work from
anywhere. It's nice to work onsite too and interface with other humans!
How many hours per week are expected or warranted for peak
performance?
I prefer to keep my workload to roughly 40 hours a week if possible. There
is a high burnout rate in this field both physically and mentally. If I
work
a reasonable number of hours and have a life outside of work, I remain
happy
with what I do and much more productive. I've learned this through
experience.
Some people don't understand the seriousness of repetitive stress injuries
either. This is largely avoidable (take breaks and exercise) but
potentially
very debilitating. I have a friend who had to cut back to eight hours a
week
because of his wrists and is now seeking a different career due to the
repetitive stress of graphic design.
Are many evenings or weekends required for your job?
Not too many, but sometimes.
How much travel is involved with a job in your field?
Unfortunately none, but I do have a laptop and the ability to work
remotely.
Could you give me examples of projects that you are working on?
A web interface design for one video game, Flash ads for another. The work
varies a lot but I do mostly interactive advertising and the graphic
design
of websites. I just did some packaging design recently which was a fun
departure.
Could you describe your work settings? Offices, machinery,
resources etc.
Usually high speed Macs are the computers provided. There are always
printers and scanners and when I'm really lucky, Aeron chairs and an
ergonomic workstation. (sgi had an ergonomics department when I was there.
they would come to your station and set you up according to your
individual
needs. utopia!) There is always access to digital cameras for shots easier
taken than found and a lot of design and software books and magazines for
reference and inspiration. I have a decent library at my little 'home
studio' as well.
(The following paragraph is a bit of a diversion, but an interesting one
imho)
Most of the companies I frequent have big industrial looking spaces with
dividers but not standard boring 'default grey' cubicles. There are common
visual threads between most of the places I work.. most have high ceilings
and exposed piping. They seem to usually have industrial steel elements of
some sort and are either bright white, or have a different, carefully
chosen
color on each wall. There are usually a lot of crazy toys lining
individual
spaces and often a community pool table or slide or something and a
kitchen
full of gourmet coffee and junk food. "beer bashes" on friday afternoons
are
not uncommon. The reception lounges are usually sparcely furnished with
modern chairs and a stack of eye-candy design or internet business
magazines. The culture is really quite extraodinary and very cool. People
work extremely hard but love their work and most are relatively relaxed,
both in attire and attitude. The word corporate does not conjure the same
images for me as it once did. The above description goes for the smaller
agencies too.
What personal qualities do you think are necessary for someone to be
successful in this occupation?
creativity
flexibility
confidence
patience
desire to constantly learn
communication
attention to detail
What is the major challenge you face at work?
Being handed a time consuming project with an unrealistic deadline.
What aspects of your job do you find most rewarding (pros)?
Having the opportunity to be creative. Knowing the client is pleased with
my work. Working on a variety of projects with a variety of companies and
people. Seeing the final product is very rewarding. The pay is good and
(for
the most part) I choose when I want to work and when I don't.
Least rewarding? (cons)
As a freelancer/contractor/consultant you are sort of a peripheral team
member and are not always asked to join in all the reindeer games ;-)
(namely events for fulltime employees). Also, of course you are on your
own
with benefits, and you never get paid vacation time. Although usually
short,
there are dry spells. Work seems to roll in sometimes like a tidalwave,
and
then when the calender clears up there is nothing all of a sudden. It just
works that way.
Are you confronted with difficult decisions or situations in your
position?
Yes. I had a client once who I worked extraordinarily hard for. He didn't
pay the full amount owed (which was too little to begin with because I
didn't know to charge more). I had to take him to small claims court to
get
paid in full. It was a nightmare but a learning experience. I learned to
bill hourly instead of per project and to put everything in writing. It
was
also a lesson in how to take someone to small claims court when neccessary
(and win!). Sometimes now I can sense too much stress surrounding a
project
and I opt to turn the job down. Life's too short and there are too many
great projects to waste time on a lemon.
Do you have a lot of interaction with a certain occupation?
I.E. media, engineers, etc.
Web producers, creative and art directors, programmers, creative
recruiters
(although so far I've landed all but one job on my own), copy writers,
other
freelancers.
What is the Female to Male Ratio in your position/field?
I don't honestly know, but once I sat at a conference table for a meeting,
looked around and noticed all ten of us were women. Perhaps it is
generally
evenly split? It is still a new industry and therefore there is probably a
higher ratio of women than in other professions (but likely fewer than
men).
Has the field changed since you first started your career?
Yes, a lot.
Describe the changes taking place in your field.
There was a time when everyone was building their own website from
software
templates. Now there is a realization that the quality is substantially
better when handed to professionals. A cookie-cutter site looks like a
cookie-cutter site. A professional site looks..well you know.
It is an ever changing field in so many ways. The industry has,
thankfully,
become vastly much more specialized. Most job listings used to ask for a
hardcore programmer/visual designer. Two completely different jobs in one!
It is a rare person who is extremely good at both. Now there are loads of
new distinctions even within those two specialties. It makes sense. I was
banking on increased specialization a few years back when everyone told me
I
had to learn Perl and Java to keep up. Instead I became more focused on
web
graphics software and visual design. It's paying off. If I had more an
interest in programming than graphics I would have focused all my energies
in that direction.
Project future trends?
It will continue to become more specialized and will remain in demand and
ever-changing. There will not always be the degree of demand there has
been,
but I think there will always be work unless a major recession hits.
Do you think women avoid technical careers?
Yes, a lot do.
What do you think can be done to encourage girls to get more involved in
the
technology field?
Webgrrls and other groups that encourage girls and women to pursue tech
careers are fantastic. It would be nice if more tech toys and software
were
designed for girls and less stereotypical (ie: Barbie fashion software).
We
need to speak to their intelligence to get their attention. Media talks
down
to girls.
Classes for young people to teach them tech skills could be very good. If
kids are really young though, I think they should spend more time playing
soccer or tag or hide-and-go-seek and drawing pictures with crayons.
Do you believe that women will be in more technical jobs in the future?
Yes, for sure. It's a great time for girls and women and it will only get
better. The opportunities in new technology are limitless and there is
nothing holding us back from playing an increasingly important role in the
future of high tech.
Do you have any advice for women and girls that are interested in going
into
the field?
Take one step at a time. Don't let what you don't know frusterate you.
There
will always be things you don't know. Just figure out what you need to
know
and make a commitment to learning it. Along the way you'll figure out more
specifically what direction you want to take your career. It won't happen
overnight but it will happen if you stick with it and get good at it. You
and your PowerMac can do wonderful things together if you commit enough
hours of focused time. Sometimes you need to shut the door and unplug the
phone to get anything done. Just remember to get up and stretch!